Transforming
Recruitment
One SustainableStep at a Time
About Reset Footprint
Universities are more than educational
institutions — they shape the minds that
will shape the future of our planet.
By teaching the next generation, universities carry the responsibility of leading by example. That’s where Reset Footprint comes in. We believe that institutions guiding the future should be just as committed to protecting it. Our one-stop solution helps universities recruit internationally while minimizing their environmental impact, showing students that sustainability isn’t just a concept—it’s a practice.
With our innovative Footprint Per Lead (FPL) system, universities can now measure and actively reduce the carbon footprint of their recruitment efforts. From eco-friendly printing to sustainable logistics, every aspect of our service is designed to reflect the responsibility universities have to the world.
When institutions lead with sustainability, they not only influence their students but also contribute to a greener, more responsible global future.
Meet the Team Driving
Sustainability at Reset Footprint
Chintan Gohel
Assistant Director of Outreach and Marketing Solutions
As Assistant Director of Outreach and Marketing Solutions, Chintan Gohel is a key player in delivering Reset Footprint's sustainable recruitment strategies to institutions globally. With a decade of experience in higher education marketing, Chintan has built partnerships with 400+ universities across 19 countries, helping them reduce their environmental impact through innovative outreach and marketing solutions.
Kate Lotz
Director of Global Communications
Kate Lotz oversees communications and branding at Reset Footprint, ensuring that our message of sustainability reaches institutions worldwide. With a diverse background in higher education and international relations, Kate's expertise shapes how Reset Footprint presents its eco-friendly solutions to universities, emphasizing the importance of sustainability in global student recruitment.
UnivAssist: A Legacy of Sustainable Recruiting
Since 2010, UnivAssist has led global student recruitment, supporting higher education institutions and high school counselors worldwide. Our mission has always been to enable universities to engage meaningfully with students globally through in-person and virtual programs.
Reset Footprint carries forward this legacy, introducing sustainable recruitment practices that align with our vision: to guide and support universities in their international initiatives while minimizing their environmental impact.
UnivAssist’s values drive everything we do: Thrill, don’t just fulfill; Constantly innovate; Constantly evolve; Remain childlike – always willing to learn; and Act with integrity. Reset Footprint embodies these values by offering sustainable solutions that go beyond traditional methods of recruitment, ensuring universities leave a positive environmental footprint.
Why Reset Footprint Matters Today
100%
Recycled Paper
Saves approximately 24 trees for every ton used.
Eco-Friendly
Promotional
Materials
Help keep plastic waste out of landfills, reducing environmental damage by 70%.
Carbon-
Conscious Logistics
Cuts emissions by up to 40%, optimizing delivery without harming the planet.
Footprint
Per Lead (FPL)
A revolutionary metric that measures the environmental impact of international student recruitment, helping universities make data-driven, eco-friendly decisions.
15 Years of Trust, Hundreds of Universities
For over 15 years, UnivAssist has been a trusted partner to universities worldwide, helping them connect with students across the globe. Building on this foundation, Reset Footprint offers a sustainable approach to international recruitment, ensuring institutions can reach their global audience without compromising the planet. Our innovative services have been embraced by leading universities, who recognize the importance of balancing recruitment success with environmental responsibility
By working with Reset Footprint, universities not only achieve measurable recruitment outcomes but also demonstrate their commitment to a greener future. This legacy of trust and expertise continues to empower institutions to lead by example in sustainability.
